Saturday, November 7, 2009

Making Money with Google Adsense

We are constantly bombarded with emails, tweets, and other links that try to convince that money can be made from various Google work-at-home programs.  The only legitimate program offered by Google is Adsense.  The link for this is www.Google.com/adsense and registration is free.

Adsense does work - our web site and this blog has proved the concept.  Granted, because we are still building a clientele base, the revenue is minimal - only a few cents per day - but real.  We are also not profit-motivated and always transparent, which is why we share this information.  We would gladly post a copy of last month's Google Adsense report, but it is a Google-copyrighted document and therefore not for general distribution.

First for the non-Google sites that imply a Google link. This can be verified by looking at the bottom of the page and noting the disclaimer of non-Google affiliation..  These packages may or not provide legitimate income - we haven't tried any to confirm or deny the claim - but these sites generally charge a fee and/or ask for your email address and name.  The only place to register for Google Adsense is at www.Google.com/adsense and you can register without any costs. There are a lot of websites scams trying to sell information on Google work at home or businesses that are not affiliated in any way with Google. Don't waste your money. (from Wiki.answers.com)

As for adsense, registration is free, and the amount of money made depends on several factors
  • The level of traffic to the web site and/or blog
  • Placement of Adsense ads on the page
  • Frequency of add viewing
  • The number of times a visitor clicks on an add
Some important terms to know
  • PPC or Pay-Per-Click - as is implied, the amount earned when an add is clicked
  • Web Analytics - simply the measurement, collection, and reporting of Internet data for purposes of understanding and optimizing web usage.
  • SEO - or Search Engine Optimization - a process of improving the volume and quality of traffic to a web site from search engines such as Google, Yahoo or Bing.
  • In-Text-Advertising - a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising.  This form of advertising has drawn criticism from journalists for confusion created in a reader's mind as to what is 'news' and what is advertising.
Adsense will likely not be a sole source of income, on average a blogger or web site owner may make a few hundred dollars per month.  And bear in mind, this is also taxable income, further eroding any net profits.  Finally, in order to gain and maintain an income stream, a site must have 150 visitors per day to be approved by Adsense.  For return traffic and to generate new visitors, web/blog content must be fresh and unique.  This requires constant updating and new articles.  In summation, income can be generated from Internet advertising, but typically it is minimal and requires a substantial time commitment.


- AJ

More information about Google Adsense here: https://www.google.com/adsense/static/en_US/AfcOverview.html

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