Increase Traffic to your Web Site or Blog

Last night, I was fortunate enough to attend Jeff Williams' seminar on "Starting a Business After 50."  As a small business owner and coach for 25 years or so, he is considered a guru in marketing, sales, and general business knowledge.  Those interested in his program can find more information at http://www.bizstarters.com. 

Jeff had many words of advice for the audience, including suggestions on how to increase visitors to a web site or blog.  Allowing for paraphrasing, here are some of his suggestions:

1) Maintain fresh content.  Write an article, blog, post or something as often as possible.  Search engines rank sites partially based on new content and visitors will return for the latest information.  Site traffic is also measured by the number of page views you have received on your articles. 

2) Register and write articles for a site like www.ehow.com and populate your profile with links to your site.

3) Cross link with area companies that are not competitors.  An example might involve a craft business specializing in silver jewelry linking from a crochet or knitting craft site.  You link to them, they link to you, both sides win by gaining exposure and traffic.

4) Publicity.  As mentioned in a previous post, a press release can be a great way to increase traffic.  Using an Internet press release agency, such as www.prweb.com, can expose your site to millions of potential customers around the world.

Thanks to Jeff for these great ideas and get writing!


- AJ